HeroReply

A website assistant that only says what you'd say.

HeroReply answers visitors from your own material, collects the ones who want a call, and stays quiet about everything else. Live on your site in a day or two.

See how it works

Built for businesses where a wrong answer costs money: clinics, advisers, companies raising money, trades.

A small caped speech-bubble character answers a customer's question while a shop owner works at her laptop

Three steps, then it's on your site

  1. 1

    Send us your material

    Brochures, FAQs, policies, price sheets, web pages, offering documents. Whatever you'd hand a new employee on day one.

  2. 2

    We write the rules with you

    What it may say, what it must say, what it must never say. Your compliance reviewer signs off on the wording. You can edit it later.

  3. 3

    Paste one line on your site

    One script tag. WordPress, Squarespace, Wix, Webflow, Shopify, plain HTML. We'll paste it for you if you prefer.

The caped character holds up a hand beside a shield covered in a checklist

It stays inside the lines you draw

It will

  • Answer from your approved material, briefly, in plain language
  • Say "I don't have that information" and offer to pass the question on
  • Ask for a name and email when someone wants to talk to you
  • Add your required wording wherever your rules say so
  • Reply in the visitor's language
  • Email you each contact request as it happens

It won't

  • Guess, or use anything outside your material
  • Give advice you haven't approved
  • Make promises or predictions about outcomes
  • Let a visitor talk it into changing its rules
  • Wander into unrelated topics
  • Run up a surprise bill: daily caps are built in

You see every conversation

Your admin page shows what visitors asked, what the assistant answered, and who asked to be contacted. The useful part is the list of questions it couldn't answer: add a paragraph to your material and the gap closes.

  • Transcripts with the visitor's pages, country and rating
  • Contact requests with status, exportable as a spreadsheet
  • Unanswered questions, top topics and visitor intent
  • Conversations flagged for your review when something looks off
  • Cost per conversation, so there are no surprises
The caped character points at a bar chart and a short list of contact cards

One flat monthly fee

Setup, the written rules, hosting and the AI usage within fair-use limits are included. No per-message charges. Month to month, cancel any time.

The fee depends on your site and how much material there is to prepare, so we quote after a short exchange.

[email protected]